Tassia Landgraf
Latam Brand Manager @KAYAK
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WORK HISTORY
Latam Brand Manager @KAYAK
Miami, FL, US
EDUCATION
Harvard Business School Online
Power and Influence for Positive Impact, Organizational Leadership
FAAP - Fundação Armando Alvares Penteado
Communication, TV & Advertising
ABOUT TASSIA LANDGRAF
I\'m a multilingual Strategic & Content Marketing Professional with over 10 years of experience driving results across e-commerce, tech, and entertainment in LATAM and U.S. markets. I specialize in digital strategy, performance marketing, influencer activations, content production and live commerce—translating business needs into creative, data-driven campaigns. Fluent in English and Portuguese, and professionally proficient in Spanish, I thrive in cross-functional environments where global perspective and local execution meet.At Shopee, LATAM’s fastest-growing e-commerce platform and Southeast Asia’s largest, I led the launch and scale of Shopee Live Commerce in Brazil—driving millions of views and increasing seller traffic by 70%. I built Shopeelovers, one of the most engaged brand communities in LATAM with 15M+ followers, and contributed to Shopee ranking as the #1 most downloaded app in Brazil for three consecutive years. I also developed creator economy models aligning influencers and sellers with KPIs like GMV, watch time, and engagement. Previously at Globo, Latin America’s largest media conglomerate, I managed branded digital content for global brands such as Coca-Cola, Heineken, and Nestlé, and earlier at Warner Bros. Discovery, I produced live social content for major global award shows, including the Oscars, Grammys, and Emmys.Whether launching a startup in the U.S, producing content for global entertainment events, or partnering with brands to innovate on social platforms, I bring a blend of strategic insight, creative leadership, and operational excellence. I\'m passionate about building bold ideas into real business impact—and connecting brands with people in meaningful ways!More? Let\'s chat!Top Skills:Creative Strategy | Paid Media Strategy | Performance Analysis | Social Media & Influencer Marketing | Project & Budget Management | Data-Driven Initiatives | Cross-Functional Leadership | Stakeholder Management | Live Commerce | Global Campaign Execution (LATAM & US)| Live Event Production
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