Tashina Williams

Senior Content Marketing Manager @Potawatomi Casino Hotel

Milwaukee, WI, US

Year Two: Strong bones Oct 23 - Sept 24Knowing that our impressions and engagements were staying on pace with the last fiscal year, we truly focused on knowing what our guests wanted from us. We began focusing more on metrics like shares and saves, with an emphasis on video content and engaging with our warm audience in stories. The Content Marketing team prides itself on transparency and collaboration beyond the marketing department and into the various businesses housed under the Potawatomi brand- 465 Saves (29.2% growth YoY, 411% growth since FY22)- 23,194 Shares (8.2% growth YoY, 207.4% growth since FY22)- 2,665,787 Video Views (115.5% growth YoY, 1,138.3% growth since FY22)- 23,148 Audience Growth (23.1% growth YoY, 228.8% growth since FY22) Year One: Rebuild Oct 22 - Sept 23- 81,604,705 Impressions (50.2% growth YoY)- 2,992,573 Engagements (45.4% growth YoY)- 1,226,905 Video Views (472.5% growth YoY)- 15,539 Audience Growth (19.3% net growth, which is 2.23X growth of FY22)

Marquette University

Bachelor of Arts (B.A.), Advertising

Bowler High School

High School Diploma

Marquette University

Master of Arts (M.A.), Digital Communication Strategies