Tasha Petty
Producer - Live action and hybrid media
- Role
- Producer at Obsidian
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tasha Petty
If you’re building the future of film and generative content, let’s connect.Tasha Petty is a director, producer, and 1st AD with 15+ years of cross-industry experience spanning narrative film, commercial production, and creative strategy. With over 200 sets under her belt—from studio features to viral campaigns—she brings deep, hands-on expertise in directing, production management, and team leadership across fast-paced, high-stakes environments.Tasha began her career in advertising and marketing, managing digital campaigns and brand strategy for clients like MGM, Estée Lauder, and Marshalls. She later transitioned into film, where she built a reputation as a highly organized, creatively-driven AD and producer known for elevating both vision and execution. Her unique background allows her to bridge creative and logistical workflows—translating ideas into impact at every stage of production.Now, she’s combining that experience with a focus on generative AI—developing content pipelines, exploring AI-driven creative tools, and shaping what the next era of storytelling looks film and television production, AI innovation, generative AI, account management, project management, creative team management, production timeline and budget management, digital and social media strategy, brand strategy, competitive insights, trend forecasting.
Experience
Producer
Sep 2025 — Present · Los Angeles, CA, US
Education
North Carolina State University
Bachelor, Communication Media, Minors in Journalism and International Studies
Skills
- Hispanic Market
- Email Marketing
- Corporate Blogging
- Launching New Programs
- Retail Marketing
- Social Media
- Curating
- Launching New Brands
- Start-Ups
- Marketing
- Strategic Brand Positioning
- Photography
- Brand Development
- Interactive Marketing
- Account Management
- SEO
- Copy Writing
- Public Relations
- Digital Marketing
- B2b
- Facebook Marketing
- Interactive Advertising
- Launching Start-Ups
- Fashion
- Entrepreneurship
- Marketing Strategy
- Videography
- Creative Solutions
- Large-Scale Event Planning
- Digital Strategy
- Sustainability
- Advertising
- Branding Experience
- Website Development
- Copywriting
- Brand Development Strategy
- Social Media Marketing
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