Tasha Blackman

WORK HISTORY

EDUCATION

SKILLS

ABOUT TASHA BLACKMAN

Hi, I\'m Tasha Blackman, Founder of Blackman Digital Consulting, a marketing advisory providing hands-on fractional marketing support to growing and established brands. I help brands stop the \"leaky bucket\"—and (re)build the marketing foundations that drive predictable growth, repeat purchases, and real brand loyalty.Who I work with:→ Growing brands ready to scale→ Established brands facing pressure→ Legacy brands navigating decline.The background:20 years leading marketing for Macy\'s, Lord + Taylor, and Francesca\'s—building strategies for brands like Estée Lauder Companies, Chanel Beauty, Ralph Lauren, and Nike.Now I bring that enterprise playbook to retail and DTC brands that need a turnaround—as a fractional CMO, advisor, and speaker.Problems I fix:→ Revenue decline and stalled growth→ Low repeat rates and poor retention→ Marketing spend with no clear ROI→ Retail and digital strategies that don\'t connect→ Teams without direction or a scalable systemHow I work:I diagnose what\'s actually broken Then I build the marketing strategy, messaging, and systems that turn marketing into a reliable growth driver.Whether I\'m leading your marketing strategy, advising your team, or speaking to your organization—my focus is the same: sustainable revenue growth.