Tasha Blackman

About Tasha Blackman

Hi, I\'m Tasha Blackman, Founder of Blackman Digital Consulting, a marketing advisory providing hands-on fractional marketing support to growing and established brands. I help brands stop the \"leaky bucket\"—and (re)build the marketing foundations that drive predictable growth, repeat purchases, and real brand loyalty.Who I work with:→ Growing brands ready to scale→ Established brands facing pressure→ Legacy brands navigating decline.The background:20 years leading marketing for Macy\'s, Lord + Taylor, and Francesca\'s—building strategies for brands like Estée Lauder Companies, Chanel Beauty, Ralph Lauren, and Nike.Now I bring that enterprise playbook to retail and DTC brands that need a turnaround—as a fractional CMO, advisor, and speaker.Problems I fix:→ Revenue decline and stalled growth→ Low repeat rates and poor retention→ Marketing spend with no clear ROI→ Retail and digital strategies that don\'t connect→ Teams without direction or a scalable systemHow I work:I diagnose what\'s actually broken Then I build the marketing strategy, messaging, and systems that turn marketing into a reliable growth driver.Whether I\'m leading your marketing strategy, advising your team, or speaking to your organization—my focus is the same: sustainable revenue growth.

Experience

1. Advisor

   Nasdaq Entrepreneurial Center

   Aug 2025 — Present

   I am partnered with the Nasdaq Entrepreneurial Center as an advisor for their newly launched Retail & Consumer Goods Community of Practice. Supported by Walmart Foundation, this initiative equips entrepreneurs with practical tools, expert insights, and peer support essential for sustainable growth.

Education

• The Wharton School

  Entrepreneurship Acceleration Program, Certificate

• Tufts University

  Bachelor of Arts

• Sapienza Università di Roma

  Study Abroad Year: History and Art History

Skills

• Media Planning
• Digital Marketing
• Marketing Strategy
• Crm
• Direct Mail
• Social Media
• Digital Media
• Marketing
• Media Buying
• Strategic Planning
• Cosmetics
• Retail Marketing
• Project Management
• Marketing Effectiveness
• Budget Management
• Competitive Analysis
• Fragrance
• SEO
• Sem
• E-Commerce
• Affiliate Marketing
• Paid Search Strategy
• Advertising
• Sales Promotion
• Leadership
• Brand Management
• Budgets
• Event Planning
• Email Marketing
• Event Management
• Integrated Marketing
• Retail
• Social Media Marketing
• Management
• Fashion
• Customer Relationship Management (Crm)
• Budgeting