Tasha Benfield
Product Marketing at Honeywell
- Role
- Product Marketing Specialist at Honeywell Technologies
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Tasha Benfield
A relationship builder and problem solver by nature, I combine my cultural competence, scientific background, and legal experience to translate my cross-functional skills to drive sales processes, sales programs, quota deployment and incentive support along with technology implementation that will accelerate revenue growth to set up my organization for rapid expansion.
Experience
Product Marketing Specialist
Apr 2024 — Present · Charlotte, NC, US
Drive successful New Product Introductions (NPIs) in the US & C region, e.g, developing regional launch plan; training for both internal and external stakeholders; assisting with pipeline build; promotions; managing End of Life (EOL)•Collaborate with cross-functional teams to understand customer needs and market trends•Conduct market research and competitive analysis to identify growth opportunities•Develop compelling messaging and positioning for our PSS solutions (new and sustaining)•Create and implement marketing campaigns to drive customer engagement and adoption
Education
Virginia Tech
Bachelor of Science (B.Sc.), Food Science and Technology
2011 — 2015
Clemson University
Master of Business Administration - MBA
2020 — 2022
Singapore American School
High School Diploma
2011
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