Tasha Stone

About Tasha Stone

Marketing professional with extensive experience in thought-provoking, content geared for social media and optimal website customer experience. Demonstrates this ability with advanced knowledge in strategy, communications, analysis and metrics, process improvement, and cost-effective content production. Trusted team leader and mentor to peers. Highly skilled at project management and ability to deliver new products to market. Specialties: Content Marketing, Content Creation, Customer Experience, Launch Marketing, Content Strategy, Content Syndication, PPC, Inbound Marketing Strategy, Digital Marketing, Marketing Programs, Project Management

Experience

1. Senior Ux Content Strategist, Digital Experience and Platforms

   ServiceNow

   Mar 2021 — Present · Roseville, CA, US

   I develop content, content strategy and the user experience for the ServiceNow website with specific focus on the \"About\" category (leadership, investor relations, ventures, careers, belonging and inclusions, and global impact), the \"Product\" category (all product, application and capability pages, the Trust site, and go to market launches), the \"Campaign\" needs (paid traffic web pages).I additionally had responsibility for setting content strategy for our personalization program and for developing the content strategy and vision for the Research microsite. Developed content strategy for the rollout of the new brand evolution across the website and campaign landing pages. Investigated discovery with stakeholders and through competitive review to understand content gaps, target audience, user needs, business needs, and messaging.Optimized pages based on performanceCollaborate with SEO, UXD, UCD, visual design, digital project managers, marketing managers, product managers, external agencies, and more.