Tasha Collins
Senior Marketing Leader with 11+ years of experience leading the development and delivery of innovative product, performance, and brand marketing programs for Fortune 100 telecommunications and retail brands.
- Role
- Senior Product Marketing Manager at Walmart Connect
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager
May 2023 — Present · San Francisco, CA, US
Spearhead all product marketing efforts, including defining the product vision and developing the go-to-market strategy, for Walmart Connect advertising cross-channel and API launches that generate nine figures in annual revenue. Led the successful launch of the first Onsite Display API to allow API-enabled partners to offer E2E Walmart Display advertising Campaign Management on their platforms for the first time. Drove the execution of a Display Advertising API GTM campaign with national press coverage and features at key Partner events, including Shoptalk/Prosper, to meet partner adoption goals and exceed advertiser adoption goals by 33%. Served as the VOC by conducting market and competitive analysis and identifying a need for a self-service partner portal to empower partners with the tools, learning resources, and marketing to grow their businesses with Walmart Connect. Increased partner accounts from 0 to 85 by supporting market-facing programs and providing sales enablement support.
Education
Brigham Young University
Bachelor of Fine Arts (B.F.A.)
National University
Master of Business Administration (M.B.A.)
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