Tasneem Ayub
Senior Manager, Acquisition @Rbc Direct Investing
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WORK HISTORY
Senior Manager, Acquisition @Rbc Direct Investing
Toronto, ON, CA
EDUCATION
RED Academy
UX Designer Foundation, User Experience
Canadian Marketing Association
Content Marketing Workshop
Shaw Academy, UK
Diploma in Digital Marketing, Social media & ORM, SEO, PPC, Affiliate Marketing, Email Marketing, Data Analytics & Strategy
Canadian Marketing Association
Marketing Math
London Metropolitan University
MBA, Business Administration and Management, General
East West University
BBA, Marketing
SKILLS
ABOUT TASNEEM AYUB
Seasoned senior marketer turned acquisition professional with 10+ years of global experience driving revenue and ROI for leading brands in financial services, CPG, quick service restaurants, mobile and wireless tech. My expertise is in leading go-to-markets for product launches, and in end-to-end management of acquisition, retention, and growth initiatives - from insightful data-driven strategy through to execution, performance tracking and optimizing. Proficient at formulating offer constructs, influencing leadership and engaging stakeholders, development of marketing plans, integrated marketing communications, campaign planning & execution, brand management, sponsorships and marketing research.
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