Taryn Lapointe

Omnichannel Insights & Execution @Sumitomo Pharma America, Inc.

Providing valuable omnichannel insights to enable data-driven decision-making and optimize customer experiences. • Executing Next Best Action strategies to deliver personalized and impactful engagements across multiple channels. • Acting as a liaison between business stakeholders and analytics/IT teams, ensuring smooth communication and collaboration for successful project execution. • Designing and implementing a robust measurement framework to evaluate campaign performance and identify areas of improvement. • Leveraging customer experience mapping to enhance overall engagement and drive successful customer experiences. • Developing and executing content strategies to optimize campaigns and drive maximum return on investment. • Providing campaign insights and recommendations for optimization based on thorough analysis of data and performance metrics. • Creating and implementing business rules to streamline operations and enhance efficiency. • Offering digital operations consultation to support and guide teams in improving their processes and workflows.