Taryn Nagata
Brand Manager, Innovation, Nexxus Haircare @Unilever
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WORK HISTORY
Brand Manager, Innovation, Nexxus Haircare @Unilever
Hoboken, NJ, US
Nexxus is a salon-legacy brand with $290MM+ US retail sales. As the Innovation Lead for Nexxus core business, I led cross-functional teams to deliver an ambitious brand transformation agenda for 2026: superior product performance & sensorials, a new pack design, visual identity and brand storytelling, along with the crafting and delivery of premium hair care innovations.Highlights: • Product strategy, crafting and multi-year innovation funnel for Nexxus Core Business – Shampoo, Conditioner and Hair Treatment Categories ($237MM Retail Sales), including 2026 Brand Re-design• Launch of premium Keraphix Liquid Crystallizer hair treatment (2026)• Launch of new Dry Shampoo collection (2025)• Macro beauty trend exploration and consumer research for breakthrough Styling & Treatment innovations• Supervision of Associate Brand Manager
EDUCATION
NYU Stern School of Business
Master of Business Administration
University of Southern California
Bachelor of Arts (B.A.), Communication
ABOUT TARYN NAGATA
Pick passion over perfect qualifications…It’s intensity and a drive that contributes to brand and culture—and makes even the hardest work palatable.” – Mary Renner Beech 12 Years of brand marketing experience across global beauty and entertainment brands, building brand visual worlds, crafting product innovations and driving commercial execution. Passionate about all things aesthetic. • Innovation & Product Development, Trade & Consumer Marketing• Brand Strategy, Creative Positioning & Go-To-Market/Launch Planning• Data-driven Business Analysis, Performance Measurement• P&L & Budget Management • Project Management & Cross-Functional Communication• Paid Media Strategy & Execution• Digital/Social Media Strategy & Content Creation• Influencer & Brand Partnerships • Experiential Events & Trade Shows • CRM Email • Presentation Design
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