Tarun Kumar

About Tarun Kumar

Digital Strategy – Developed global and domestic digital strategies including SEO, SEM, social media, thought leadership, content, viral, affiliate, SEO, rich media demand gen and CRM strategies. Created conversion metric strategies, lead generation, social monitoring in B2B and B2C environments.•Online Marketing – Experience in all digital touch points to derive measurable results. Hands-on Technical experience helps get the most out of every digital channel including mobile/Smartphone and strategic Media Buying.•Social Media Expertise – Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through through tools like FaceBook.com, Twitter.com and now Google+•SEO / Search Engine Marketing – Experience of Google’ SEO & SEM •Usability/Web Development – High end projects like Cheapoair.com and various campaigns to drive strong results for both intranet and internet websites for efficient User Experience through Persona based approach.•Email Marketing – Used Email Marketing as one of the most important tools to market the products for the company to drive engagement and sales.•Digital CRM – Understanding and exposure of Digital CRM process, tools and its role in optimizing and efficiently achieving and managing the organization objectives.•Online Reputation Management – Worked closely with agency and Customer Service Department teams to track the brand online and create processes for complaint management.Specialties: Digital Marketeer at Large - Online Marketing for B2C & B2B businesses• Search Engine Marketing,• Display advertising,• Social Media Optimization,• Affiliate Marketing,• Publisher tieups,• Mobile Marketing,• Analytics management,• Expertise in start-ups,• Demand Generation,• Inside Marketing, Inside Sales,• Web Strategy (creative & media),• New Product Launches & online reputation management.

Experience

1. Seo Manager

   ALLEN

   Dec 2021 — Present · Gurugram, IN

   Website Architecture Design & Implementation, Business strategy Making• Managing the SEO work, GMB for organic growth, YouTube Optimization• Managing & Work actively with the Tech team, Digital Designer, Content writer, and SMO team• Focus on the targeted keywords and strategies to rank them for better position

Education

• Indira Gandhi National Open University

  Master of Computer Applications - MCA, Computer Application

• Indira Gandhi National Open University

  BCA, Computer Application

Skills

• Organic Search
• Mailchimp
• Article Marketing
• Social Media Optimization (Smo)
• SEO
• Smo
• Adsense
• Search Engine Optimization (SEO)
• Google Webmaster Tools
• Web Analytics
• Dreamweaver
• Link Building
• Website Promotion
• Search Engine Submission
• Online Marketing
• Landing Page Optimization
• Google Analytics
• Search Analysis
• Social Bookmarking
• Blogging
• Keyword Analysis
• Keyword Research
• Html
• Sem
• Article Submission
• Ppc