Taruni Tarika
Serving Notice Period | Business & Marketing Data Analyst 2 - Marketing Analytics, Product Analytics, Business Intelligence & Data Science at Akamai Technologies
- Role
- Business Operations Analyst 2 at Akamai Technologies
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Taruni Tarika
I’m a Senior Business Data Analyst and an aspiring Product Strategist with 6 years of…
Experience
Business Operations Analyst 2
Jul 2022 — Present · Bengaluru, IN
Currently working at Akamai Technologies (a global product-based company), where I’ve built analytical frameworks and dashboards supporting Product, Sales, Strategy & Ops, Website Marketing, and CoE verticals—enabling data-driven decision-making and performance tracking.Worked Closely with product & marketing teams to define KPIs, analyze adoption metrics, & drive product-led growth insights across GTM strategies.Delivering cross-functional analysis across key domains - Marketing ROI, Product-Led Growth (PLG), Retention, user engagement, Attribution, paid search, and digital engagement metrics. Enabled measurable improvements in campaign efficiency, SDR productivity, digital ROI, customer lifetime value (CLV), and churn metrics.Collaborated with global teams (marketing, engineering, sales ops) to prioritize product features and data hygiene, resulting in improved campaign performance and 20% drop in reporting anomalies.Designed and developed dynamic Tableau KPI dashboards from scratch, visualizing key metrics such as campaign KPIs, ROI, SEO performance, Linode-cloud customer attribution, and Target Account List (TAL) analytics. Integrated complex, cross-functional data from platforms like Anaplan, Marketo, SFDC, Google Ads, Adobe Analytics, Lytics, and Drift to create unified, insight-driven dashboards.Managed and Built large cross-company data SQL-based dataset scripts to compile and transform digital and campaign-level data (ad clicks, PDF views, page visits, user journeys, etc.) into actionable insights.Developed a scalable data monitoring system to detect anomalies, conduct root cause analysis, and ensure data hygiene and integrity for upstream systems. I regularly work with large, complex datasets involving multi-touch attribution and cross-platform tracking, and take pride in building reliable, high-impact dashboards that empower stakeholders with clarity and confidence.
Education
Manipal University Jaipur
Bachelor of Technology
2015 — 2019
Ivy Professional School
Data Science and Machine Learning Certification
2020
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