Tarun Takwal
Content & Innovation - Essencemediacom | Groupm | WPP
- Role
- Manager, Content & Innovation at Essencemediacom
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Tarun Takwal
I loved to research new strategies and implementing them. I have the capacity to stay abreast of industry changes in the online media. And I have demonstrated history of working and manage at both strategy and execution level. Expertise & growth areas: Influencer Marketing, Solving growth problems through influencer content strategy, Performance campaigns through influencer channels, CTR, CTA, CPI optimization\'s, experienced in developing and executing influencer strategies across various social media platformsBrand positioning, brand placements,and a bit of brand communication part.SEO & Web Analytics: In Depth Keyword Research, On Page and OFF page activities, Competitor Analysis, SERP Analysis, Keyword Density, Studying & Analysis of Search data from Google Analytics, KPI and ROI calculations. Social media Marketing: Understands algorithm and develop engagements strategies for various social media handles, drives leads for businesses through LinkedIn marketing, YT and Instagram marketing. Performance Campaigns: Delivered CPI, CPA, CPS, and other mobile app campaigns in gaming, lifestyle/fashion, ecommerce-tech, subscriptions category. Delivering competitive ROI and fulfilling campaign KPIs.
Experience
Manager, Content & Innovation
Oct 2024 — Present · Gurugram, IN
Client - Airtel
Education
MICA | The School of Ideas
Advanced - Digital Marketing and Communication
Indira Gandhi National Open University
BCA, Computer Programming, Specific Applications
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