Tarun Sharma

About Tarun Sharma

Senior marketing leader with 20+ years of experience driving enterprise growth across…

Experience

1. Head of Marketing

   Matrix Comsec

   Sep 2024 — Present

   Driving brand leadership and business growth for Matrix Comsec’s IP-based video surveillance and access control portfolio across global markets. Spearheading the full-funnel marketing strategy, integrating brand positioning, digital first campaigns, GTM execution, sales enablement, and channel marketing, to accelerate market penetration, lead generation, and revenue expansion.Accountable for end to end marketing:* Brand & Product Strategy: Defining and elevating positioning, value propositions, and differentiation across B2B segments.* Demand Generation & Digital Marketing: Orchestrating performance-driven campaigns, ABM, and content-led engagement to fuel pipeline conversion.* Sales Enablement & GTM: Equipping sales and SI channels with targeted tools, training, and insights to drive deal velocity.* PR & Analyst Relations: Building category credibility and thought leadership through media visibility, influencer engagement, and storytelling.* Channel & Distribution Expansion: Strengthening System Integrator engagement, onboarding strategic partners, and enabling scale through regional programs.* Customer Experience & Loyalty: Creating digital journeys that enhance onboarding, retention, and long-term value.Collaborating cross-functionally with Product, Sales, and Global Teams to shape the future of security technology, blending market intelligence, innovation narratives, and measurable outcomes.

Education

• SPJIMR SP Jain Institute of Management & Research

  Executive Certificate Programme in Digital Transformation

  2022 — 2022

• IHM, Ahmedabad.

  Hospitality Management

  1998 — 2001

• IIM Lucknow

  Executive Programme

  2013 — 2014

Skills

• Business Planning
• Operations Management
• Performance Management
• Crm
• Management Information Systems (Mis)
• Wireless Technologies
• Sales Operations
• Customer Retention
• Service Delivery
• Sales
• Vendor Management
• Gsm
• Product Management
• Six Sigma
• Account Management
• Marketing Strategy
• Call Centers
• Business Development
• Business Strategy
• Team Management
• Strategy
• Management
• Customer Satisfaction
• Training
• New Business Development
• Product Marketing
• Outsourcing
• Leadership
• Process Improvement
• Telecommunications
• Vas
• Mis
• Employee Engagement
• Key Account Management
• Customer Relationship Management (Crm)
• Competitive Analysis