Tarun K.

Deputy General Manager Insights & Loyalty Program Lead @Rise Worldwide Limited

IN

KEY HIGHLIGHTSIn my current role, I have honed my expertise in deriving critical insights and forecasting, which plays a pivotal role in sports acquisition decisions. My ability to interpret and utilize BARC data effectively guides our strategic approach in this dynamic sector.Key Responsibilities and Achievements:Strategic Decision-Making: Aiding sports acquisition decisions by leveraging in-depth insights from BARC data, enabling more informed and strategic choices.Marketing Collaboration: Collaborating closely with the marketing team, I provide essential insights that help in making informed decisions regarding campaign spends and channel mix selections for MI & ISL campaigns.Viewership Monitoring: Keeping a constant eye on viewership insights for all live sports content, ensuring our team stays ahead of trends and responds proactively to viewer preferences.Qualitative Research Analysis: Skilled in deriving actionable insights from various qualitative studies, I empower the business to make informed decisions that drive growth and engagement.Loyalty Program Leadership for Mumbai Indians:As the steward of the Mumbai Indians Loyalty Program, I focus on strengthening the bond between the team and its ardent fans. My role encompasses a range of responsibilities, from strategic planning to operational execution.Key Responsibilities and Achievements:Fan Engagement Strategy: Spearheading efforts to bring fans, followers, and patrons of Mumbai Indians closer to the team through innovative engagement strategies.Program Development: Successfully planned, strategized, executed, and launched diverse tiers (Silver, Gold, and Junior) for fans, enhancing their experience and loyalty.Operational Excellence: Managing all aspects of vendor relations, CRM operations, call center employee training, customer query handling, and inventory management single-handedly.

Sinhgad Institute of Technology & Science

Bachelor of Science - BS (Microbiology)

Indira Institute Of Business Management

MMS