Tarulika Jain

About Tarulika Jain

I build revenue-aligned marketing systems where brand, performance, and sales move in the same direction.Currently leading content, but operating across the full marketing engine from brand strategy to performance marketing to demand generation and sales alignment.My work sits at the intersection of:• Growth Marketing & Funnel Optimisation – Landing page strategy, A/B testing, email conversion, demo velocity improvement• Performance Marketing – Campaign optimisation, paid distribution, conversion-focused messaging• Brand Strategy & Positioning – Tone of voice alignment, campaign narratives, category clarity• Revenue Marketing & Demand Generation – MQL to SQL improvement, pipeline contribution thinking• Field Marketing & Events – Structuring offline and online events for pipeline impact, not just registrations• Community Building – Built and scaled a member professional community from scratch• Podcast Marketing – Post-production, promotion strategy, distribution loops, performance analysis• Sales Enablement – Pitch decks, email sequences, messaging refinement to reduce sales friction• AI in Marketing – Leveraging AI workflows for faster content iteration, performance optimisation, and marketing operations efficiencyI’m especially interested in how- Strong positioning reduces CAC- Narrative consistency improves conversion rates- Integrated marketing increases pipeline velocity.I believe marketing is not a function of isolated channels- it’s a growth system built on alignment, clarity, and disciplined execution.Currently focused on building scalable B2B marketing systems in HR Tech with a long-term goal of leading marketing teams that balance brand architecture with performance efficiency.

Experience

1. Content Lead

   Hrone

   Apr 2025 — Present · Noida, IN

   I play an active role in managing content for HROne specifically in digital marketing. Presently I handle- webpages for SEO,LLM and AI traffic; landing pages, remarketing and banner ads for performance marketing, experience designing and theme set up for both online and offline events, social media calendar, campaign and strategy focused on LinkedIn, co-create plans of how to run the community and how KPIs could be achieved, designing and analysing email campaigns for various purposes, manage podcast specially post production and promotions, help in product marketing campaigns and actively involved in establishing brand tone and voice across every content asset.My day-to-day role includes- managing content calendars, copywriting, proofreading for brand tov, and editing content assets across various formats (SEO blogs, banner ads, webpages, email copies, social creatives, press releases, landing pages) for multiple stages of the customer lifecycleI actively partner with departmental leaders to assess individual and team training needs and created customized training materials (e.g, user guides, cheat sheets, troubleshooting guides, FAQs, ebooks)I often deliver interactive training sessions to the Sales team covering product-based modules, email marketing best practices, LinkedIn profile building, GenAI tools.

Education

• KRISHNA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GHAZIABAD

  BE - Bachelor of Engineering