Tarra Davis
Associate Consumer Insights Manager | Data-Driven Strategy | Turning Consumer Data into Actionable Insights
- Role
- Associate Consumer Insights Manager at BISSELL Homecare, Inc.
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Tarra Davis
I’m Tarra Davis [pronounced Tah-rah], a lifelong observer of people and…
Experience
Associate Consumer Insights Manager
Mar 2023 — Present · Grand Rapids, MI, US
As the strategic advisor and insights lead for BISSELL’s Portable Deep Cleaner (PDC) category, I help teams make smarter, more human decisions by bringing the consumer voice into every conversation—from product innovation to claims and messaging. I also provide occasional support to our Upright Deep Cleaner category (a legacy line with a much quieter to-do list).I partner across Marketing, Product Development, and Engineering to ask the right questions, dig into the “why,” and translate consumer data into stories that move strategy forward. Whether I’m designing a research plan or delivering insights to leadership, I aim to bring clarity, context, and a little personality—because insights shouldn’t be boring.
Education
Grand Valley State University
Bachelor of Business Administration - BBA
University of Phoenix
Master of Business Administration - MBA
Skills
- Project Management
- Team Leadership
- Product Development
- Public Speaking
- Non-Profits
- Customer Service
- Leadership
- Community Outreach
- Strategic Planning
- Event Planning
- Leadership Development
- Coaching
- Training
- Team Building
- Microsoft Office
- Adobe Creative Suite
- Program Management
- Management
- Fundraising
- Higher Education
- Nonprofits
- Marketing
- Budgets
- Access
- Event Management
- Microsoft Access
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