Tarra Austin
VP Creative Director, Copy @GSW, powered by Syneos Health
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WORK HISTORY
VP Creative Director, Copy @GSW, powered by Syneos Health
Served as the Creative Lead for US and global campaigns of major pharmaceutical products, including Camzyos, Andexxa, and Rykindo, and launched Inrebic and Onureg in global and US markets, overcoming challenges during pandemic. • Successfully led the global launch and creative campaign for Camzyos in 2023, a first-in-class product for obstructive hypertrophic cardiomyopathy, demonstrating innovative and effective campaign management • Played an integral role in developing worldwide…
EDUCATION
Cornell University
Bachelor's Degree
ABOUT TARRA AUSTIN
Extensive professional and consumer experience in the healthcare advertising industry in both US and global markets. Creative prowess in content development, talent building, print and digital campaigns, and a copy specialist across multi-media assets. Integral involvement in new product launches for blockbuster companies such as Bristol Myers Squibb, Sunovion, Sanofi-Aventis, and Astellas Pharma, Inc. • Archive Magazine: 2021 Archive 1.2101 edition, Pharmaceuticals & OTC print campaign for “See what they feel campaign” • 2021 Creative Floor Awards: Finalist for Best HCP Press Campaign
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