Taro Koki

About Taro Koki

Digital Media ExecLeveraging data from content production to distribution and marketing. I have founded two digital media companies. One was acquired and the other went public. I am a researcher, part culture & data observer, storyteller, digital strategist, platform expert, and creative shepherd. I am the glue that connects the creative to the technology that delivers to the audience and back again to make a big loop that keeps on getting better.Taro Koki was EVP & Chief Creative Officer (LSE AIM:SEEN) with the mission of providing clients a video platform to help reach consumers the exact video they want through micro-moments published by AI powered CreatorSuite. Taro\'s relationship with Sumitomo Corp Japan resulted in the Japanese conglomerate to invest in IPO. Taro was also in charge of O&O, GTChannel, driving the content strategy from production, social media and all digital distribution. Taro Koki has been responsible for creating and driving the digital strategy for GTChannel and clients overseeing the content-ops team that covers social media, video programming, digital creative, editorial strategy for GTChannel.com and client video sites. Taro has worked across divisions within interacting daily with the product and engineering team to improve on the product and conceptualize our core AI technology for client needs such as Japanese and English natural language processing, text and logo recognition using OCR and facial recognition. In July 2021, Taro recently finished Columbia Business School’s Executive Education - Blockchain in Business (Online).Native English and Japanese speaker. Fluent in Spanish.

Experience

1. President Creator Network

   Racer Media & Marketing, Inc

   Aug 2024 — Present · Los Angeles, CA, US

   As President of the Creator agency at Racer Media & Marketing, I combine my passion for cars and motorsports with strategic leadership to drive our creator-focused initiatives. With a background as a creator myself at GTChannel, I deeply understand the community and love working with creators to build innovative partnerships, content, and monetization strategies. I lead the development and management of a diverse network of creators, aligning content with brand goals while driving revenue growth. My role involves team building, leveraging data-driven insights, and staying ahead of industry trends to ensure our creator network thrives in the fast-paced digital landscape.

Education

• Waseda University

  BA, Commerce

  1989 — 1993

Skills

• Online Marketing
• Content Development
• Youtube
• Entertainment
• Motorsports
• Social Networking
• Social Media Marketing
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Advertising
• Media Production
• Strategic Partnerships
• Online Video Marketing
• Magazines
• Automobile
• New Business Development
• Media Planning
• Business Development
• Digital Marketing
• Video
• Interactive Marketing
• Public Relations
• Media Relations
• Viral Marketing
• Entrepreneurship
• Blogging
• Digital Strategy
• Brand Development
• Content Management
• Mobile Marketing
• Online Advertising
• Marketing Communications
• International Business
• Television
• Producing
• Broadcast
• Management
• Sponsorship
• Media Buying