Tarnum Sharma
Manager, Global Digital Performance @GardaWorld
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WORK HISTORY
Manager, Global Digital Performance @GardaWorld
Montreal, QC, CA
EDUCATION
Concordia University
Post Graduate
Punjab Technical University
Bachelor of Technology (B.Tech.)
SKILLS
ABOUT TARNUM SHARMA
As a Digital Performance Manager with over 8 years of agency and in-house experience, and an earlier career as a front-end web developer and WordPress designer, I combine technical expertise with marketing strategy to deliver data-driven paid media programs that consistently exceed growth targets and maximize ROI. What I do best: • Craft omnichannel PPC + Paid Social strategies that scale revenue. • Turn data into action, I built a real-time Google Data Studio dashboard that reduced manual reporting by 50% and identified under-leveraged segments. • Optimize every touchpoint. Through systematic A/B & multivariate tests, I’ve slashed CPAs while maintaining target ROAS. Key wins: • Managed 50k quarterly ad spend, reallocating 40% to high-performing channels and boosting qualified leads. • Scaled paid social investment (Facebook, Instagram, LinkedIn). • Led cross-functional teams (design, copy, analytics) to launch 50+ landing pages in six months, improving overall conversion rates from 2.1% to 3.8%. Skillset: Google Ads (Search, Display, Video) Meta Ads LinkedIn & Microsoft Advertising GA4 Analytics Google Tag Manager Looker Studio Optimizely & Hotjar SEMrush & Ahrefs HubSpot & Marketo Jira & Asana | Drupal & WordPress I welcome the opportunity to discuss how my performance-driven approach can maximize your marketing investments with the same level of accountability as if they were my own.
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