Mohammed Tariq Surty

About Mohammed Tariq Surty

With 18+ years in performance marketing, I\'ve had the privilege of leading high-impact campaigns, managing multi-crore budgets, and building teams that consistently deliver results. My core expertise lies in driving growth through Google Ads, Meta Ads, and Media Buying, always with a sharp focus on ROI and aligning media strategies with real business goals. I enjoy working at the intersection of data and creativity — optimizing performance while experimenting with new formats, platforms, and automation to stay ahead of the curve. Over the years, I’ve led cross-functional teams, negotiated key vendor partnerships, and developed media frameworks that have scaled across industries — from BFSI and retail to D2C and e-commerce. Mentoring talent and building collaborative, high-performing environments is something I truly value. If you\'re passionate about performance marketing, data-driven growth, or building future-ready marketing teams — let’s connect.

Experience

1. Senior Director

   Performics India

   Jan 2022 — Present · Mumbai, IN

   Lead media buying and performance marketing initiatives across diverse sectors. My focus lies in driving non-client led revenue streams for the agency, embedding best-in-class performance marketing practices, and fostering strategic partnerships to accelerate campaign success and scale. Leveraging AI, automation, and advanced attribution models, I continuously optimize operations to maximize efficiency, impact, and growth across the agency.

Education

• Lalas

  HSC

  2001 — 2003

• BGBS

  BMS

  2003 — 2006

• Bharda New High School

  SSC

  1990 — 2001