Tarika Vaswani

About Tarika Vaswani

After 15 years in the development sector, I switched to \"personal development\" taking up…

Experience

1. Director, Marketing

   Focusu

   Mar 2022 — Present · Mumbai, IN

   FocusU Engage is one of India’s leading names in the field of learning and OD interventions. The inspiration behind FocusU is a quote from Walt Disney: “Laughter is no enemy to learning”. Its mission is \"To enable people and teams be more through meaningful learning.\"- Spearheaded marketing budget planning and optimization to maximize ROI- Conceptualized and launched the brand\'s new tagline,\'Be More\', encapsulating FocusU’s vision- Directed the internal team to achieve ISO 27001 certification under the guidance of Scrut, enhancing organizational credibility- Managed end-to-end social media strategy and execution- Acted as the central coordinator between the Graphic Design and IT teams to ensure seamless project execution- Authored 20+ comprehensive case studies by collaborating closely with the sales team to showcase impactful outcomes- Led the launch of the new corporate website, along with an extensive rebranding initiative to introduce updated brand guidelines- Crafted compelling content for brochures and marketing collateral, collaborating with the Graphic Design team to align aesthetics and messaging- Optimized and managed the organization\'s HubSpot CRM platform, collaborating with partners to streamline account operations and enhance utilization- Conducted in-depth keyword research using Google Adwords to identify strategic SEO opportunities, contributing to content creation for improved search rankings- Played a pivotal role as a member of the six-member Leadership Team, driving strategic decision-making.

Education

• St. Xavier's College

  Bachelor of Arts (B.A.), Economics

  1999 — 2002

• Shreemati Nathibai Damodar Thackersey Women's University

  Completed The Commonwealth Diploma for Youth in Development Work (along with the Masters Degree)

• Cathedral and John Connon

  ICSE ('97), ISC ('99), Humanities/Arts

  1986 — 1999

• SNDT University

  Master's degree, Sociology

  2004 — 2006

Skills

• Wastewater Treatment
• Content Strategy
• Fundraising
• Nonprofits
• Water & Wastewater Design
• Wastewater Treatment Design
• Non-Profits
• Web Content Creation
• Marketing
• Content Writing
• Corporate Social Responsibility
• Philanthropy
• Team Management
• Cleantech
• Sanitation
• Ngos
• Web Analytics
• Program Development
• Clean Energy Technologies
• Online Marketing
• Urban Planning
• Proposal Writing
• Web Content Management
• Content Marketing
• Social Media