Tarena Hulede
Audience Engagement Producer @Kff Health News
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WORK HISTORY
Audience Engagement Producer @Kff Health News
Washington, DC, US
Led strategic engagement and content strategy through collaborating with 10+ departments to develop business objectives aligning to thousands of users’ needs.• Own all channel strategy and execution for X, Threads, Instagram, and Facebook while also providing guidance on TikTok and YouTube on an annual and quarterly basis.• Monitor live feed assessments and document social media performance through Google Analytics, Meltwater, and Sprout Social, for making real-time changes and generating insightful monthly reports to assess and optimize current strategies.• Orchestrate social media collaboration efforts with Washington Post, NPR, and USA Today stakeholders, aligning media strategies to optimize story promotion and amplify reach.• Leverage connections with dozens of influencers and industry experts in journalism and health sectors to foster meaningful partnerships and enhance brand recognition.• Influencer and partnerships strategy delivered incredible results such as 20% Instagram follower growth and +74% engagement rate during Q2 ‘24.
EDUCATION
Indiana University Bloomington
Master of Public Affairs
Fishers High School
Academic Honors Diploma
Indiana University-Purdue University at Indianapolis
Bachelor of Arts - BA
ABOUT TARENA HULEDE
Hi, I\'m Tarena and I\'m a seasoned professional with multiple years of experience in strategic communications and social media management. I have a pattern of demonstrated expertise in coordinating cross-platform communication strategies, social media content creation, and analytics reporting. Passionate about project management and leveraging skills in project coordination, problem-solving, and team collaboration. As a content manager, I take lead of content creation for daily health care and health policy stories and promote that content across social platforms. My goal is to lead creative and innovative projects that communicate complex messages to our growing audience. I\'ve successfully coordinated and managed various content projects for upper management using company core values. A year of growth generated an 89% rise in engagement, an acquisition of over 14,500 new followers, and a 64% surge in impressions on X, formerly known as Twitter. Expertise- Data Driven Decision-Making - Risk Assessment - Delegating Tasks - Process Improvement - Complex Problem-Solving - Presentation Development - Stakeholder Communication - Project Management Software - Cross-Functional Collaboration Superpowers- Written and Verbal Communication - Storytelling - Adaptability - Objective Thinking - Organization - Strategic Thinking - Innovative Thinking
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