Tara Welty
- Role
- Senior Vice President & General Manager, Teaching Solutions at Scholastic
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Tara Welty
As an accomplished publishing executive with a recognized track record of excellence, I…
Experience
Senior Vice President & General Manager, Teaching Solutions
May 2021 — Present
Promoted to expanded scope, leading strategic direction of editorial design, production, operations, and sales teams for American multinational publishing, education, and media company producing ready-to-use classroom print and digital products for teachers and homeschooling. Manage 7 direct reports and 24-member matrixed team across classroom activities, parent resources, digital resources (Scholastic Teachables subscription), and professional books business units, delivering 50–80 products annually. Design and drive annual publishing plans, incorporating market trends, meeting with sales teams and buyers to determine retail placement, and collaborating cross-functionally across Education Solutions division. • Launched new Science of Reading in Practice professional book series, selling over units with first book and attracting top literacy experts and thought leaders to publish with Scholastic. • Acquired and developed Dr. Gholdy Muhammad’s new book about culturally responsive teaching, Unearthing Joy, selling units to date.
Skills
- Magazines
- Books
- Web Content
- Editing
- Online Publishing
- Publishing
- Copy Editing
- Writing
- Content Development
- Social Media Marketing
- Digital Strategy
- Textbooks
- Blogging
- Editorial
- Social Media
- Proofreading
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