Tara S.

About Tara S.

I’m a writer, an organizer, and a creative doer. As a freelance creative professional, I…

Experience

1. Senior Copywriter & Brand Strategist

   Roundhouse Creative Studio

   Oct 2015 — Present · Tampa/St. Petersburg, FL, US

   Created written and visual communications for video, print, web, outdoor, event, and socialmedia; specialized in distilling complex concepts into digestible content for the general public• Managed communications strategies and creative for a large private foundation;directing multiple projects, teams, and vendors in a community-conscious, deadlinedrivenenvironment; ensured clear, consistent voice and visual identity standards• Leveraged deep audience understanding to research, write, and develop an awardwinningeducational mini-film with state-wide public/private K-12 distribution• Directed the creation of multi-media campaigns for large local brands, includingproducing award-winning print and digital assets that outperformed industry standards• Led clients through the planning, launch, and execution of communication strategies;oversaw the development of creative concepts, collateral materials, and campaigns• Established expertise in equity communications; wrote/produced award-winning content• Overhauled multiple complex websites, improving navigation, content, and accessibilityNotable clients include: The Dalí Museum, Johns Hopkins All Children\'s Hospital, Checkers, Visit Florida, Creative Pinellas, Eckerd College, WEDU, University of Tampa, and Clearwater Marine Aquarium

Skills

• Writing
• Editing
• Layout
• Adobe Creative Suite
• Customer Service
• Copywriting
• Journalism
• Education
• Photoshop
• Graphic Design
• Social Media
• Page Layout
• Content Strategy
• Art Direction
• Creative Writing
• Typography
• Logo Design
• Adobe Illustrator
• Copy Editing
• Marketing
• Illustrator
• Creative Direction
• Indesign
• Adobe Photoshop
• Customer Relations
• Project Management