Tara Reid
VP at Fire Brands, LLC | 25+ years Consumer Goods Experience
- Role
- Vice President at Fire Brands, Llc
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Tara Reid
As the Vice President at Fire Brands, LLC, a fast-growing consumer goods company, I lead the sales and marketing strategy for a portfolio of home décor, home fragrance, beauty, textiles, and fashion accessories brands. With over 25 years of experience in the industry, I have a deep understanding of the market trends, customer preferences, and competitive landscape that drive profitable growth. My core competencies include trend analysis, market positioning, negotiation, planning, product development, and marketing/e-commerce (B2B & B2C). I manage teams across multiple locations and regions, and I have developed new business opportunities with key retailers such as Anthropologie, Nordstrom, West Elm, Talbots, Terrain, Tommy Bahama, Indigo, Dillards, Whole foods, HEB, Central Market, CVS, Urban Outfitters, Crate and Barrel, Pottery Barn, Target, Ulta, Sephora, John Lewis, Harrods, Harvey Nichols, Bloomingdales and more. I am also experienced in private equity and brand acquisitions. My mission is to create and deliver innovative and high-quality products that delight consumers and generate value for the company and its partners.
Experience
Vice President
Apr 2022 — Present · St Louis, MO, US
Education
Meredith College
Business/Fine Arts, Business/Marketing/Fine Arts
1989 — 1993
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