Tara Quagliaroli

About Tara Quagliaroli

I lead brand strategy in complex, multi-entity organizations where brand is often fragmented, inconsistently applied, and disconnected from business strategy.My work sits at the intersection of brand architecture, governance, and business strategy — helping organizations move from fragmented, inconsistent brand expressions to clear, scalable systems that support growth, reputation, and customer experience.Across my career, I’ve:• Led enterprise brand strategy initiatives spanning brand architecture, portfolio alignment, and identity systems across global organizations• Aligned cross-functional and executive stakeholders on high-impact brand decisions, often without formal authority• Built and scaled content and marketing functions through organizational transformation, driving measurable gains in engagement and pipeline performance• Developed go-to-market strategies and positioning frameworks that strengthened differentiation and contributed to sustained business growth• Identified and addressed structural gaps in brand governance, improving consistency and reducing risk across channels and regionsI’m particularly effective in environments where complexity is high — multiple brands, competing priorities, and unclear ownership — bringing clarity, structure, and strategic direction to how brand operates within the business.What I’m focused on now is stepping into roles where I can fully own and drive brand strategy — leading teams, shaping decision-making at the leadership level, and ensuring brand is a lever for business performance, not just expression.

Experience

1. Head of Brand

   AICPA

   Feb 2024 — Present

   Appointed internally to establish and lead the organization’s first enterprise brand function within a complex, multi-entity structure. Owns brand strategy across architecture, governance, and audience alignment — driving clarity and consistency in an environment with fragmented ownership and competing priorities.Leads cross-functional alignment at the leadership level, embedding brand and audience strategy into business planning, marketing, digital, and communications. Operate as the central point of brand decision-making, influencing outcomes across business units without formal authority.Directs enterprise brand initiatives that connect brand strategy to business performance — strengthening positioning, reducing inconsistency, and enabling more effective go-to-market execution.Key contributions:• Defined and drove a global brand architecture and narrative, aligning positioning across markets and reducing fragmentation across sub-brands• Led evolution of brand identity and voice based on audience insight, social listening, and competitive dynamics• Established brand governance and operating models, including training and enablement programs, to scale consistency across teams and channels• Embedded brand and audience intelligence into go-to-market planning, aligning campaigns, content, and events to enterprise priorities• Influenced senior stakeholders on brand-related business decisions, clarifying trade-offs, risks, and strategic implications

Education

• Trinity College-Hartford

  Bachelor of Arts with honors

• Peter the Great St.Petersburg Polytechnic University

  Study Abroad

• Yale University

  Certificate