Tara S. Paton

About Tara S. Paton

Loyalty isn\'t a program. It\'s a relationship. And most brands are investing in the wrong…

Experience

1. Chief Executive Officer

   Huemanize

   Nov 2016 — Present · New York, NY, US

   We believe there is a simple way to do business, especially when it comes to marketing. When things get complicated it is often because we’ve forgotten that humans are behind every transaction.We’re passionate about connecting companies and consumers to build relationships that live beyond just the transactions. Our mission is to humanize customer loyalty strategies and programs to help organizations build trust, improve retention and increase revenue. Personalizing customer experiences and connecting with consumers in a way they value will uncover the depths of customer loyalty for your business. I work with organizations that are looking to make improvements to their existing customer loyalty and retention programs I work with organizations to develop and implement customer loyalty and retention programs from scratch🥇 As a speaker and trainer, I provide insightful, action oriented sessions to challenge leaders to think differently about their approach to build loyalty and retention programsCLIENTS ENGAGE US WHEN THEY DESIRE TO:1⃣Take their existing customer loyalty program from good to great, think first in class!2⃣Refresh their existing loyalty program to improve engagement or reduce cost3⃣Drive churn, retention, CLV or repeat purchase rates in the right direction 4⃣Create a loyalty program from scratch that customers value Our Strategies and Programs Have Produced:Reduced churn and improved CLV for major retailersExpanded market share and increased ARR for a SaaS startupMulti-year double digit growth for a global consumer beauty brandReduced acquisition cost and increased AOV for a e-commerce start upAre you ready to sprinkle more humanity into your marketing to unlock the true potential of your loyalty and retention efforts?If so, schedule a call to learn what services may be best for you → i•••@huemanize.co