Tara Elizabeth Nowak Sullivan

About Tara Elizabeth Nowak Sullivan

With over a decade of experience in marketing management, I specialize in crafting data-driven strategies that optimize performance across the customer lifecycle. My work has spanned diverse industries, from employer branding to recruitment and lifecycle marketing, with expertise in leveraging paid media, content strategy, and brand awareness to drive impactful outcomes. As an Account Manager at Motimatic, a lifecycle marketing platform, I manage client portfolios and oversee end-to-end partner relationships, from onboarding to campaign optimization and renewals. By translating performance insights into actionable strategies, I help partners enhance their marketing outcomes while supporting growth across new industries, including B2B SaaS. My approach prioritizes understanding audiences, data-driven decision-making, and fostering transparent client relationships. If you\'re working on performance marketing, customer acquisition, or anything that sits at the intersection of data and creativity—let\'s connect. 🤝

Experience

1. Account Manager

   Motimatic

   Mar 2026 — Present

   Managing client portfolios and performance marketing strategies across the full customer lifecycle• Own end-to-end partner relationships—from onboarding and campaign launch through optimization, renewals, and expansion opportunities• Develop and execute data-driven marketing strategies across paid media and automated outreach channels• Translate performance insights into clear, actionable recommendations for partners with varying levels of marketing expertise

Education

• Columbia College Chicago

  Bachelor of Arts (B.A.), Marketing Communication

  2008 — 2012

Skills

• Digital Strategy
• Microsoft Powerpoint
• Microsoft Dynamics Crm
• Integrated Marketing
• Customer Service
• Advertising
• Sharepoint
• Training
• New Business Development
• Retail
• Market Research
• Microsoft Word
• People-Oriented
• Crm
• Employee Training
• Cold Calling
• Careerbuilder
• Social Networking
• Social Media
• Lync
• Public Relations
• Leadership
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Digital Marketing
• Recruiting
• Recruitment Advertising
• Corporate Communications
• Public Speaking
• Account Management
• Prezi
• Marketing
• Press Releases
• Marketing Communications
• Facebook
• Mri
• Microsoft Office
• Sales
• Cash Management