Tarannum Sehgal
Product & Experience Designer
- Role
- Ui Design Lead at Lenskart.com
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Tarannum Sehgal
Product & Experience Designer with 6+ years building large-scale consumer products and brand-led digital experiences. I operate at the intersection of systems thinking and high craft, and am currently collaborating with — and open to partnering with — studios and teams globally on product and experience-driven work.
Experience
Ui Design Lead
Mar 2024 — Present · Gurugram, IN
Leading a team of designers to elevate the interface and visual experience of the Lenskart app, ensuring a seamless and engaging user journey across markets.1. Redesigned the Lenskart app end-to-end, introducing features like Reels and Stories that increased Home-to-PLP CTR by 20%.3. Implemented tabbed homepage navigation, simplifying category browsing and driving a 2x boost in user conversions.4. Strategized and launched business-driven features focused on personalization, user journeys, and product discovery, leading to a 15% increase in CTR.4. Oversee monthly campaigns and site-wide sales across India, Singapore, and the UAE, collaborating closely with brand and product teams to deliver cohesive experiences.5. Mentor and grow the design team, fostering creativity, efficiency, and design quality through training, feedback, and collaboration.
Education
Unitedworld Institute Of Design
Bachelor in Design, Design and Visual Communications, General
2017 — 2021
New Era Public School - India
High School
2003 — 2017
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