Tarannum Austin
Experienced Marketing Executive | Team Builder | DTC & CPG | Led and grew multiple brands over $500 MM in revenue| Ex-Unilever | Ex-Nestle
- Role
- Director North America Integrated Marketing, Social and Influencer at Brooks Running
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tarannum Austin
I am an experienced marketer, general manager and team builder with over 15 years of experience in large, established companies, as well as smaller start-ups. People first leader and passionate proponent of consumer centric thinking. Managed and grew multiple brands over $500MM in revenue across CPG, DTC and retailPassionate proponent of consumer first thinking and believe the best marketing and business strategies are based on a clear definition and understanding of the consumer at the forefrontExcel at connecting business and marketing strategy while driving cohesion and shared vision across large teams.Expertise- Brand management- P&L management- New business and product innovation- Product marketing- Brand and product positioning- Customer segmentation- Long term brand strategy and planning- Integrated marketing communications and campaigns- Hiring and building teams - Consumer acquisition and retention- Digital marketing (e.g. social media, search, displays, CRM, etc)- Marketing activation - Data-driven marketing- Influencer Marketing- Affiliate Marketing- Mentorship- Consumer Research- CPG- DTC- Retail
Experience
Director North America Integrated Marketing, Social and Influencer
Aug 2023 — Present · Seattle, WA, US
Education
University of Michigan - Stephen M. Ross School of Business
Masters of Business Administration, Marketing
2009 — 2011
The Wharton School
Bachelor of Science in Economics, Finance and Marketing
2000 — 2004
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