Tarang Shrikant Doifode

About Tarang Shrikant Doifode

Result oriented strategic account manager with 9+ years of experience in profit center, managing 20 key customers, 7 product categories contributing annual revenue of INR 300+ Crore. Proven track record of driving results in client facing functions of sales, marketing, business development, product management, process improvement and software development, across multiple geographies and industry.

Experience

1. Senior Manager - Marketing and Sales (West)

   Tata Steel

   Apr 2015 — Present

   Product Management • Developed high strength product in Spring Steel Category for general engineering application.Generates annual revenue of INR 32 Crore and contributes 10% sales of Spring Steel categoryHelped diversify product portfolio and reduce dependency on automotive segment. • Grew fencing category sales by 7% and improved margins by 10% by launching Fencing Solution service in Kerala to solve problem of fencing installation in challenging topography** Digital Transformation• Achieved 15% increase in sales and 10% improvement in profitability by designing forecasting tool to conduct more accurate forecast and allocation of resources to ensure seamless supplies. amidst high volatility in raw material availability and prices. • Reduced time spent on non-core activities by 60%; by onboarding 10 key accounts of automotive customers on supply chain visibility platform, providing real time order status, soft copies of invoice, test certificates and account statement.** Marketing Management• Achieved 12% increase in sales in farming and fencing category in Uttar Pradesh through targeted marketing to prospects and training sales force• Improved sales and margin by 10% by branding a commoditized category ** Sales Management• Regional sales manager for Automotive segment managing P&L of INR 250 crore and biggest B2B accounts of the division• Lead a team of 3 channel sales managers and 6 area sales officers in western region; achieved 50% growth in revenue by focusing on customer engagement, developing, and strengthening channel, onboarding new channel partners increasing reach by 30%• Generated revenue stream of INR 50 Cr through client mining and collaboration with technology team• Mentored a junior associate in sales and marketing function, who was awarded the best performer amongst 15 associates in the division for 2 consecutive years and was selected for fast-track career progression program

Education

• Yeshwantrao Chavan College of Engineering

  Bachelor of Engineering (B.E.), Electronics and Telecommunication

  2006 — 2010

Skills

• Erp
• Digital Strategy
• Process Excellence
• Territory Account Management
• IT Risk Management
• Sql
• Customer Relationship Management (Crm)
• Consumer Behaviour
• Account Management
• Business Strategy
• Sales Management
• Marketing
• Brand Management
• Lean Six Sigma
• Marketing Strategy
• Management Consulting
• Business Analysis
• Integrated Marketing Communications Planning
• Team Management
• Leadership
• Rural Marketing
• Business Development
• Customer Relations