Tara MacDonald
Director, Marketing and Brand @Alberta Blue Cross
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WORK HISTORY
Director, Marketing and Brand @Alberta Blue Cross
Calgary, AB, CA
EDUCATION
SAIT
Obtained Business Administration diploma, Marketing
The University of Lethbridge
Obtained Bachelor of Management Degree, Marketing Major
SKILLS
ABOUT TARA MACDONALD
Dynamic marketing leader with over 17 years of experience turning big ideas into measurable results, solving complex challenges with creative flair, and building relationships that drive impact. From marketing strategy to enabling content excellence, I’ve honed my skills across industries, mediums, and business units—and discovered that a mix of data, instinct (let’s call it insight), and a touch of humor goes a long way.As a Director of Marketing and Brand, I reimagined our marketing approach by reshaping teams into market-focused powerhouses, creating a content center of excellence, and aligning strategies to hit big-picture business goals. Think bold campaigns, smarter resource allocation, and partnerships that drive impact.Before that, as a Senior Marketing Manager with PwC Canada, I I played a pivotal role in developing and executing standout campaigns that turned heads, won trust, and aligned with aggressive growth targets. It’s all about blending data-driven smarts with the art of making connections that matter.And as a Regional Marketing Manager, I got up close and personal with local markets—turning insights and creativity into regionally tailored initiatives that hit home. Whether it was sales-driving campaigns or building brand love in key markets, I was all about making lemonade (or iced tea) with whatever the market threw my way.
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