Tara Lyn M. Antonucci Cacioppo
Changing customer behaviors through insight driven strategies
- Role
- Vice President Strategy at Klick
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Tara Lyn M. Antonucci Cacioppo
I develop brands\' most valuable asset: experience. From digital and engagement strategies to behavioral and cultural insights, I lead teams in building the context around meaningful brand experiences.Core competencies include- Behavior change modeling- Customer journey mapping- Segmentation strategy- Digital channel integration - Measurement planning, analytics, and predictive modeling- Social media strategy and community management- CRM strategy and operations - Editorial calendar mapping- Program design- Digital design experience best practices- Change management- Team development
Experience
Vice President Strategy
Dec 2022 — Present
Skills
- Operational Planning
- Process Development
- Strategic Planning
- Business Process Development
- Social Media Marketing
- Marketing Strategy
- Advertising
- Certified Project Manager
- Patient Education
- Process Management
- Digital Marketing
- Relationship Marketing
- Process Control
- Campaign Management
- Staff Development
- Business Strategy
- Accounting
- Process Operations
- Business Intelligence
- Strategy
- Budget Monitoring
- Process Optimization
- Project Management
- Operations Management
- Process Improvement
- Process Design
- Human Resource Planning
- Multi-Channel Marketing
- Management
- Leadership
- Creative Direction
- Integrated Marketing
- Program Management
- Process Simulation
- Email Marketing
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