Tara Lemieux
VP Marketing @Aviso
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WORK HISTORY
VP Marketing @Aviso
EDUCATION
McGill University
Bachelor of Commerce (BCom)
Ivey Business School at Western University
MBA
SKILLS
ABOUT TARA LEMIEUX
I am a results-driven marketing leader with two decades of experience in B2C & B2B marketing, including P&L ownership, leading high-performing teams for successful banking, technology, and healthcare brands. Recognized as a problem-solver and strategic thinker with a passion for building scalable action plans that grow businesses. I thrive on the intersection of strategy, innovation, and analytics, leading teams to develop full-funnel marketing roadmaps that drive customer acquisition, engagement, and loyalty. Fostering a culture of collaboration, creativity, and continuous learning, I cultivate strong cross-functional relationships to share ideas, align on objectives and deliver measurable impact. Key competencies: Integrated marketing planning and brand strategy (managing budgets from $100K -$60M+) Customer acquisition and growth marketing Brand management and storytelling DTC, e-commerce, digital marketing with experience driving >1M online visits/month CRM and customer lifecycle management Data-driven decision making and performance analytics Executive leadership and team development Partner management and negotiations
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