Tara Leap
Associate Director, Media Operations & Marketing Enablement | Scaling MarTech, Tracking & Cross-Channel Execution
- Role
- Media Operations & Tracking, Associate Director at Bristol Myers Squibb
- Location
- Medford, NJ, US
- LinkedIn followers
- 500 followers
About Tara Leap
I lead media and marketing operations teams focused on scaling MarTech infrastructure, strengthening tracking and governance, and enabling high-performing cross-channel execution.Currently an Associate Director, I specialize in building operational frameworks that improve data reliability, reduce execution friction, and create consistency across agencies and internal stakeholders. My work sits at the intersection of marketing technology, media operations, measurement, and process design, ensuring teams can move fast without sacrificing quality or compliance. I partner closely with media, analytics, engineering, and agency teams to design operational solutions that scale across channels and markets.I’m known for bringing structure to complex environments by standardizing workflows, improving implementation quality, and translating technical requirements into clear, actionable guidance for cross-functional teams.Areas of focus include:• MarTech enablement and operational scalability• Media tracking governance and implementation standards• Cross channel execution frameworks• Process optimization and operational efficiency• Stakeholder alignment and enablementI’m interested in opportunities where I can help organizations scale marketing operations, strengthen measurement foundations, and build durable systems that support long-term growth.
Experience
Media Operations & Tracking, Associate Director
Sep 2025 — Present · Princeton, NJ, US
Education
University of North Carolina at Charlotte
Architecture
Full Sail University
Master of Science (M.S.), Digital Marketing
Glasgow Caledonian University
Communication and Media Studies
East Stroudsburg University of Pennsylvania
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs
Skills
- Blogging
- Facebook Marketing
- Web Content Writing
- Social Media Marketing
- Branding & Identity Marketing
- Leadership
- Web Design
- Mailchimp
- Content Marketing
- Adobe Creative Suite
- Nonprofit Organizations
- Social Media
- Portrait Photography
- Email Marketing
- Digital Marketing
- Wordpress Design
- Microsoft Office
- Organization Skills
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.