Taraka V

About Taraka V

Over 5+ years of IT experience and strong background in Design…

Experience

1. Adobe Consultant

   U.S. Bank

   Aug 2021 — Present

   Utilized Adobe Experience Manager and Adobe Target to map and optimize user journeys, ensuring a cohesive and personalized experience across digital touchpoints.• Designed and executed A/B testing campaigns using Adobe Target to optimize web content and improve key performance indicators, achieving measurable results.• Collaborated closely with cross-functional teams, including marketing, development, and UX/UI, to align content strategies with broader business and product goals.• Performed analysis using Adobe Analytics (A4T) in conjunction with Adobe Target, measuring the impact of targeted experiences on key analytics metrics.• Analyzed A/B testing results to evaluate the impact of changes, extracting insights to inform iterative optimization strategies.• Conducted thorough data cleansing and quality assurance processes to maintain the integrity of analytics data, resulting in reliable and accurate reporting.• Conducted in-depth analysis of conversion funnels, identifying potential drop-off points and implementing optimizations to improve conversion rates.• Generated weekly, monthly, quarterly, and yearly reports summarizing key findings from the decision support system.• Applied data mining techniques to large-scale datasets, incorporating big data analytics tools to handle and analyze vast amounts of information efficiently.• Performed Tableau Data Extracts and Data Blending to provide business intelligence support and implement effective business dashboard visualizations of data.• Utilized strong knowledge of database design, data modeling, and SQL to extract, transform, and analyze data, ensuring data accuracy and reliability.

Education

• Arkansas State University

  Master of Science - MS

• Gayatri Vidya Parishad College of Engineering (Autonomous)

  Bachelor of Technology