Tara Stratton Adamowitz
- Role
- Principal Marketing Manager - Acquisition at Intuit
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
Experience
Principal Marketing Manager - Acquisition
Aug 2022 — Present
I lead the acquisition go-to-market strategy for Intuit’s desktop professional tax products across key channels, including online search, web, direct mail, email, in-product discovery, and telesales. I apply creative problem solving and analytical skills to provide ongoing insight into the business and make recommendations and decisions to overcome challenges. I manage budget, own business outcomes, and communicate regular updates to leadership through ongoing forecasting, reporting, and business case meetings. I build strong relationships with internal cross-functional partners, including channel marketing, content marketing, PR, sales, finance, analytics, product marketing, operations, and customer success, to develop customer-back strategies and optimize results.
Education
Wake Forest University
Bachelor of Arts, English, political science
SMU Cox School of Business
Master of Business Administration (MBA), Major in Marketing; focus in Management
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