Tara Pagano

About Tara Pagano

I\'ve spent my career in technical B2B markets where the audiences can be skeptical, the concepts are complex, and vague messaging gets ignored. That\'s made me a sharper marketer. You learn fast that content either earns attention or it doesn\'t.At Penguin Solutions, I lead content strategy across the full funnel — white papers, case studies, solution briefs, eBooks, blogs, ads, emails, and more. I sit on the product marketing team, which means I\'m close to positioning decisions and product launches, not just executing against a brief. I build the editorial frameworks, manage the calendar, and write a lot of it myself.I led the rollout of Jasper AI across our global marketing team, building the enablement framework and workflows that let us scale production without losing editorial quality. I also manage vendor and agency relationships, contribute to SEO strategy, and use performance data to continuously refine what\'s working.Outside the work, I invest in inclusion and professional development through active ERG involvement — because the environment people work in shows up in what they create.

Experience

1. Content Marketing Manager

   Penguin Solutions

   Jun 2022 — Present

   Develop and execute a comprehensive content strategy writing blogs, whitepapers, case studies, eBooks, solution briefs, and more, creating content tailored to buyer journey stages- Build and maintain editorial calendars and brand guidelines to ensure consistency in tone, messaging, and voice- Analyze content performance using data insights to iterate on strategy and increase engagement- Lead vendor relationships with SEO, content agencies, and freelancers to drive deliverables and maintain brand alignment- Support multi-product launches and managed content transitions during product enhancement and end-of-life cyclesWrite copy for paid digital ads, nurture emails, print collateral, social media, web, and event promotions

Education

• University of Rhode Island

  Bachelor of Science (BSc), Audiology/Audiologist and Speech-Language Pathology/Pathologist

  2011 — 2015

Skills

• Business Development
• Digital Marketing
• Instagram
• Microsoft Office
• Sales
• Teamwork
• Social Networking
• Time Management
• Customer Service
• Staffing Services
• Facebook
• Microsoft Word
• Inventory Management
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Retail
• Twitter
• Visual Merchandising
• Marketing
• Public Speaking
• Leadership