Tara Hershberger

Segment Manager, Sponsor Marketing @American Red Cross

WA, US

Designs, develops and implements marketing plans to support the development and improvement of the organization\'s marketing and production objectives-Researches, identifies, and selects best channels to improve effectiveness of coverage in marketplace and meet the unique needs of defined business segments-Targets and prioritizes national segments and opportunities. Executes segment strategies accordingly and provides input to group sponsor-Work across geographic and divisional boundaries to identify and implement effective and productive marketing strategies. Manages the infrastructure, technical capabilities and continuous improvement activities to achieve marketing goals-Uses best practices and knowledge of internal and external business issues to solve complex problems. Serves as a resource and/or lead to other staff.

University of New Hampshire

BA

Southern New Hampshire University

MBA