Tara Herbkersman

About Tara Herbkersman

With over 7 years of experience driving internal and external communications strategies, I bring a sharp understanding of how to connect people to purpose — whether through executive messaging, product launch storytelling, or change enablement. My work spans industries like tech, consulting, and SaaS, but the goal is always the same: create clear, consistent, and impactful messaging that drives engagement and delivers results.At Cognizant, I lead communications for major transformation initiatives and support the adoption of new tools and processes across global teams. I’ve helped improve adoption rates by over 40% and built content frameworks that positioned our team as a GenAI thought leader. I\'m also trusted to write comms strategies for RFPs, support ACMP training, and serve as a go-to partner for senior stakeholders.Before that, I created high-performing event and content strategies at Benefitfocus, boosting digital event registration by 173% and attendance by 212%. Whether managing a national product launch or developing a communication plan for the CTO, I bring energy, clarity, and strategy to every message. Core Strengths Strategic Messaging & Change Communication – Turning complex ideas into clear, compelling narratives that drive alignment. Product Launch & Campaign Communication – Leading cross-functional efforts to create buzz and consistency from pre-launch to post-launch.🤝 Executive Collaboration & Stakeholder Engagement – Trusted partner to senior leaders and cross-functional teams. Media Relations, Events & Thought Leadership – Crafting stories that elevate brand presence and connect with key audiences.I’m passionate about aligning communication with business goals and bringing people along with the story.Let’s connect.

Experience

1. Principal Associate, Corporate Communications

   Capital One

   Aug 2025 — Present · New York, NY, US

Education

• University of Mississippi

  Bachelor’s Degree, Integrated Marketing and Communications

  2014 — 2018

• Cardinal Newman School, Columbia SC

  High School, High School

  2009 — 2014