Tarah Aponte

Experience

1. Project Manager, Digital & Social Media

   Macy's

   May 2019 — Present · New York, NY, US

   Daily communicator between internal and external partners, the lead on all Macys social media projects. • Produce/Manage all photography for all Print, Digital, and Social Media campaigns • Develops and maintains all meaningful relationships with external agencies & publishers to ensure full participation in the execution of all campaigns. • Attends events and photoshoots as needed and manages talents end to end participation in all projects. • Partners with Brand Marketing, Publishing, Creative, and Media on a daily basis to support the development of all campaigns • Partners with internal and external creative teams and vendors to build brand right content for all social media platforms. • Creates and manages content calendars and collaborates with partnering agencies to publish all content to respective social media platforms based on timelines. • Supports social influencer marketing program, including managing execution of a high volume of influencer activations throughout various campaigns.

Education

• Pace University-Pleasantville/Briarcliff Campus

  Bachelor of Arts (B.A.), Media Communications

  2008 — 2011

• Pace University

  Master of Arts (MA), Media Communications

  2011 — 2013