Tara Distel

Crm Program Manager @Michaels Stores

Irving, TX, US

Championed the development, implementation, and optimization of CRM strategies and planning for MakerPlace, Michaels\' new online marketplace for handmade goods Established comprehensive lifecycle marketing plans for both buyers and sellers Accelerated buyer engagement, increasing click rate by 22.2% YoY in Q4 by executing personalized, high-impact email strategies Drove revenue growth through targeted campaigns and boosted assisted CVR by 150% YoY in Q4, leveraging dynamic category-based emails to enhance conversion rates Expanded buyer-focused email program, resulting in a 220% increase in email campaign frequency, scaling outreach 3X in Q4 to drive site traffic Executed 20 data-driven test and learn strategies, optimizing subject lines, audience segmentation, and content personalization, resulting in improved engagement and conversion Facilitated a strategic shift in Seller acquisition methods, overcoming platform limitations to support the goal of 50K registered sellers by fiscal year-end Launched critical lifecycle email triggers, including abandoned cart, abandoned browse, post-purchase, and product reviews, to drive further engagement and ultimately sales Leveraged data from the Michaels customer base and partnered with the data science team using predictive modeling to create look-alike audiences, optimizing reach for potential buyers and sellers

Saint Mary's College

BBA, Business Administration, Marketing and Management