Tara Daggett
Marketing Director | Brand Leadership, Product Strategy & Integrated Marketing
- Role
- Marketing Director at Berenson Hardware
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Tara Daggett
Marketing leader with extensive experience driving brand growth, product launches, and integrated marketing strategies. Known for bridging strategy and execution—aligning cross-functional teams to bring products to market with clarity, consistency, and impact.Experienced in leading go-to-market initiatives, trade marketing, product storytelling, and team development, with a focus on strong brand presence and measurable results.
Experience
Marketing Director
Jan 2026 — Present · Buffalo, NY, US
Lead the strategic direction and execution of brand, product, and trade marketing initiatives across multiple product lines. Own go-to-market strategy for new product launches, overseeing positioning, messaging, merchandising, and campaign execution across digital, print, and tradeshow channels.Partner cross-functionally with Sales, Purchasing, and Leadership to drive market penetration, SKU strategy, and revenue growth. Manage the marketing team while setting priorities, workflows, and performance standards to support company goals.
Education
State University of New York at Oswego
Bachelor of Arts (B.A.), English/ Writing Arts
1993 — 1997
Grand Valley State University
Bachelor's Certificate, Applied Data Analytics
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