Tara C. Wilson
Co-founder & Strategic Director @Socialtide
Signup · Get unlimited contacts
WORK HISTORY
Co-founder & Strategic Director @Socialtide
US
At Social Tide, we help purpose-driven founders, wellness practitioners, and small teams show up online with clarity and confidence — without the content overwhelm.As Strategic Director and Co-Founder, I bring 28+ years of experience in digital transformation and strategy consulting to help our clients cut through the fog and connect with the people who need them most.What I lead at Social Tide:Brand voice, content strategy, and positioning for mission-aligned growthStrategy-to-execution support across messaging, marketing, and visibilityCoaching clients through digital storytelling, audience engagement, and platform presenceProduct development and service evolution alongside our tech leadWhat I bring:Strategic clarity that drives resultsHands-on support from idea to executionExperience leading 50+ digital transformation initiativesDeep empathy for the challenges solo founders and changemakers faceTry our free brand audit → https://socialtide.ai/free-audit
EDUCATION
Royal Roads University
Master of Business Administration (M.B.A.), Executive Management
University of Waterloo
Bachelors of Arts, Honours Degree in Political Science and International Studies
Canadian Global Training Institute of Canada
TESOL, Teaching English to Speakers of Other Languages
ABOUT TARA C. WILSON
I work with growth-stage, commercially literate leaders to design the revenue and operating structure their business needs to scale.My clients aren’t looking for business fundamentals.They already understand sales, marketing, and execution.What they need is structural alignment.Alignment between:• market positioning and revenue targets• offer design and pricing logic• sales motion and delivery capacity• leadership ambition and operational reality• strategy and what actually happens on the groundI operate at the intersection of strategy and implementation — architecting the blueprint and working alongside teams to embed it.Recent work has included:• Designing a full sales program that translated a founder’s instinctive selling style into a structured, repeatable system• Re-packaging services into clearer “build” offers to improve positioning and conversion• Aligning website messaging, buyer psychology, and revenue goals before launch — and defining the post-launch growth plan• Building operating rhythms and accountability structures so execution doesn’t depend on heroic effort• Helping leaders identify sequencing errors that were slowing growthI’ve worked across enterprise environments and founder-led businesses. The pattern is consistent:Growth stalls when the structure underneath it isn’t built for the next level.Part of my work is commercial.Part of it is operational.Part of it is leadership.I coach founders and emerging leaders to:• think in systems rather than tasks• see interdependencies between sales, marketing, operations, and delivery• make cleaner decisions under pressure• stop over-functioning and start building scalable structure• step into enterprise-level thinking without becoming bureaucraticI’m comfortable at CRO/COO altitude — but I’m equally comfortable building the model, refining the offer, or working directly with the team to ensure what we design actually holds.I don’t offer motivational coaching.I don’t offer generic playbooks.And I don’t build dependency.I partner with serious leaders who are committed to results — and I help them build systems that produce them.If you’re scaling and can feel the friction between where you are and where you’re trying to go, that’s the work I do.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.