Tara Cugelman-McMahon

Social Media Manager @NRECA

Arlington, VA, US

Social Media• Manage NRECA\'s social media accounts on LinkedIn, Facebook, Twitter, Instagram and TikTok.• Create content that tells the NRECA and electric cooperative story. • Develop and implement social media campaigns.• Run paid social campaigns, including strategy, content creation, audience targeting and ongoing monitoring of the campaigns.• Live event coverage.Strategy• Write social media campaign strategies.• Wrote Social Media Toolkit and Social Media Crisis Communications Plan.• Uses social media listening tools to manage co-op conversations, respond to crisis and share co-op stories.Analytics• Report weekly paid analytics and monthly organic analytics.• Report out on campaigns and events.

University of Colorado Boulder

BA

University of the District of Columbia David A. Clarke School of Law (UDC Law)

JD