Tara Chan

Sr Account Manager @Feast

Toronto, ON, CA

Clients: Employment and Social Development Canada, Parks Canada, Department of National DefenceOversaw a portfolio of key accounts, supporting the end-to-end execution of national marketing campaigns through strategic project planning, reviewing assets, ensuring delivery across all channels, and managing client relationships.Launched a national experiential marketing campaign for Employment and Social Development Canada (ESDC) in three months, travelling to 20 cities across Canada, working with ambassadors from Skills Canada, resulting in 62K impressions, 1,118 QR code scans, and 140,423 website clicks during activation. Managed the launch of an integrated advertising campaign for Parks Canada in 2024. Tactics included TV broadcast, Air Canada pre-roll, Digital OOH, programmatic display ads, and social ads, which garnered 30.1M impressions and 545.6K website clicks. Led end-to-end production of video and static ad campaigns, coordinating cross-functional teams to deliver high-impact content on time and within budget, and ensuring creative alignment across all client groups.Managed annual budgets & invoicing processes with clients and finance.

George Brown College

Postgraduate Certificate

Unionville High School

Arts Unionville

University of Toronto

Bachelor's degree