Tara Calnan

About Tara Calnan

I like to tackle a challenge top-to-bottom, conceptualizing the goal and big ideas, but never hesitating to dive into the weeds to define and refine down to the smallest detail. I embrace opportunities to be creative and think differently. I hold myself to a high standard and thrive in an environment when others do the same. I\'m assertive. I get things done. I currently am the Vice President of Operations & Media Services at The People Platform™. The People Platform combines mobile and location technology, consumer surveys, third-party data, and behavioral intelligence to map and sequence consumer behavior to empower brands with an unparalleled understanding of consumers and their behaviors, movement patterns, and experiences. The People Platform, a provider of comprehensive services encompassing location intelligence, consumer measurement and marketing enablement, joined forces with Stagwell Global in October 2022. Now operating within the Stagwell\'s The Marketing Cloud (TMC) suite of solutions, The People Platform can further empower brands and marketers across the world. I\'ve spent my career at start ups. I enjoy the challenges that come with building a business from the ground up and working through them as you grow and scale the organization. At the start of my career, I joined Propel Marketing when the company had <20 employees. I leveraged my intimate knowledge of the business with my ability to see the bigger picture and naturally moved into management roles. Within the first year, I was managing a team of 20+ customer service employees. In the years that followed, I led teams through multiple re-organizations, while expanding my own responsibilities and oversight to other roles and teams, including marketing generalists, account management, and training. I was offered the opportunity to lead the company\'s Search Engine Marketing (SEM) and to redefine the product offering and go-to-market strategy in an effort to drive revenue and to build trust and confidence with our sales organization. I worked to establish standardized processes, industry specific benchmarks and best practices, and integrated new third-party tools. In the following years, the department expanded to include a team of conversion specialists and landing page designers focused on capturing leads, the Search Engine Optimization (SEO) product and operational team, as well as content for our website solutions. I continued to lead these departments until I joined The People Platform.

Experience

1. Vice President of Operations & Media Services

   The People Platform

   May 2023 — Present

   Lead execution and delivery of mobile-first consumer measurement surveys, including audience measurement for cinema and digital place based networks, ad effectiveness, and consumer experience studies, throughout the entire process from pre-sales support, questionnaire development, programming, fielding across panel platforms and social media channels (e.g. Facebook & Instagram), fraud detection/prevention, and research tables, reports, and deliverables for large, national brands across a variety of industries (e.g. entertainment, consumer goods & retail, automotive, travel). Oversee consumer/respondent support channels. Serve as the product lead for our client reporting dashboard and heavily involved in quality assurance and acceptance testing. Responsible for implementation and maintenance of CRM (HubSpot).

Education

• Bryant University

  Bachelor of Arts, Communication; Literary & Cultural Studies

  2008 — 2012

Skills

• Team Building
• Writing
• Public Relations
• Philanthropy
• Programming
• Customer Relations
• Customer Service
• Phone Skills
• Blogging
• Social Media
• Marketing
• SEO
• Press Releases
• Telephone Skills
• Market Research
• Superior Client Service
• Client Service Oriented
• Salesforce.com
• Basecamp
• Research
• Leadership
• Sem
• Powerpoint
• Facebook
• Advertising
• Social Networking
• Sales
• Social Media Marketing
• Teamwork
• Time Management
• Crm
• Marketing Communications
• Internal Communications
• Microsoft Word
• Microsoft Excel
• Online Advertising
• Google Analytics
• Online Marketing
• Editing
• Digital Marketing