Tara B.
Vice President, Global Growth Marketing | AI-first Marketing Leader | Demand Gen | ABM | Performance Marketing
- Role
- Vice President Growth Marketing at Aptean
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tara B.
Vice President, Global Growth Marketing and an AI-first marketing leader. 15+ years building demand, ABM, and performance marketing engines for B2B SaaS companies across North America, APAC, and EMEA. Now leading the shift to smaller, faster, AI-native marketing teams that outperform traditional agency-led models.At Aptean, I own Enterprise global growth marketing and Americas SMB for a portfolio of vertical AI platforms.Marketing leaders are being asked to operate with smaller teams, bigger output, and faster iteration. Instead of siloed functions the best marketers run teams of AI agents handling execution work that has eaten creative bandwidth for decades. I believe strategy, creativity, and judgment will stay firmly human and are more important than ever to cutting through AI generated content. Authenticity and relationships will still win in market. Where I operate best is across the full demand spectrum: creating awareness in markets that don’t know they need you yet, running ABM and intent-driven programs that capture demand when they do, and keeping customers so engaged they become your best source of pipeline. I take teams, programs, and motions from messy and undefined to something that hums.Core capabilities: Demand Generation · Account-Based Marketing (ABM) · Performance Marketing · AI-Native Team Design · Go-to-Market Strategy · Pipeline Development · Messaging & ICP · Customer Marketing & Advocacy · Global Field Marketing · Marketing OperationsAI toolkit: Claude · ChatGPT / OpenAI · Relevance AI · Perplexity · Optimizely · AI Agent Frameworks · Prompt Engineering · Intent Data (6Sense)Marketing stack: Salesforce · Marketo · HubSpot · Pardot · SalesLoft · Outreach · SEMRush · Looker · Cvent · On24Industries: Enterprise & Vertical SaaS · Supply Chain · Transportation · Insurance · AI/ML · Data Infrastructure
Experience
Vice President Growth Marketing
Feb 2024 — Present · US
VP Global Growth Marketing for Aptean, a portfolio of industry-vertical AI platforms serving SMB and Enterprise customers in supply chain, manufacturing, distribution, and other verticals. Scaled from a 7-person Logility team to the Aptean-wide org following Aptean’s acquisition of Logility in April 2025.
Education
Western Washington University
Journalism, Public Relations
1999 — 2002
University of Washington Bothell School of Business
Technical Leadership Development Program
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